
What happens when a group of highly capable executives struggles to work effectively as a team? Individual leadership coaching can help, but sometimes the most important opportunity for improvement is how the team works together.
Team coaching is a growing specialization that helps teams strengthen relationships, improve communication, and achieve shared goals. For executive coaches, it offers an opportunity to expand their services and make a broader organizational impact.
The International Coaching Federation (ICF) now offers the Advanced Certification in Team Coaching (ACTC), providing professional recognition for coaches who develop specialized expertise in this area.
Team coaching is a process in which a professional coach partners with a team to improve its collective effectiveness, relationships, and performance.
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Unlike individual coaching, where the focus is one person, team coaching addresses the team as a whole. The coach helps members recognize how they communicate, make decisions, manage disagreements, and work toward shared goals.
Team building generally focuses on improving relationships, often through relatively short activities. Facilitation helps a group conduct productive meetings or reach decisions.
Team coaching goes further. It helps members understand and improve their ongoing patterns of interaction.
For example, a leadership team may consistently avoid discussing disagreements. A team coach might help members explore why this happens, how it affects decisions, and what they want to do differently.
The objectives often include helping the team to strengthen the their ability to handle future challenges independently.
Recent research demonstrates the importance of effective teamwork.
McKinsey reports that organizations whose top teams work together toward a shared vision are approximately 1.9 times more likely to achieve above-median financial performance. Although this does not establish that team coaching itself produces those results, it demonstrates the importance of the organizational conditions team coaching seeks to improve.
Meanwhile, the 2025 ICF Global Coaching Study identified approximately 123,000 professional coaches worldwide, with annual coaching revenue reaching $5.34 billion.
These figures reflect the growth of coaching generally, while organizations' increasing reliance on collaboration creates promising opportunities for specialized team coaches.
For executive coaches already working with organizational leaders, team coaching offers a logical extension of their services.
The ICF Advanced Certification in Team Coaching (ACTC) recognizes professional coaches who have completed specialized team coaching education, demonstrated practical experience, and passed an ICF certification examination.
The ACTC complements the ICF's ACC, PCC, and MCC credentials rather than replacing them.
The ICF developed specific team coaching competencies because working effectively with teams requires additional knowledge and skills beyond individual coaching.
Applicants who graduate from an ICF Advanced Accredited Team Coaching (AATC) program use a streamlined application pathway because their education and required supervision are included in the accredited program.
Coaches must still document their qualifying team coaching experience and pass the examination. ICF also offers alternative pathways for experienced practitioners.
Experienced executive coaches already possess many foundational skills needed for team coaching, including active listening, coaching presence, powerful questioning, emotional intelligence, and supporting accountability.
However, coaching an entire team adds complexity. The coach must recognize group dynamics, remain neutral when disagreements arise, understand organizational systems, and help team members develop their collective capabilities.
Consider an executive coaching client who has made substantial progress personally but whose leadership team continues to struggle with accountability or collaboration.
Rather than simply coaching individual team members, you may have an opportunity to help the entire team work more effectively.
Team coaching also allows coaches to develop relationships with additional organizational stakeholders and participate in more comprehensive leadership development engagements.
For these reasons, specialized education is worthwhile even for highly experienced executive coaches.
When evaluating team coaching certification programs, I suggest considering the faculty's practical experience, the underlying team coaching methodologies, opportunities for observed practice, and whether the program provides the education and supervision required for ACTC certification.
One option is College of Executive Coaching's Team Coaching Certification.
College of Executive Coaching offers a 60-hour ICF-accredited team coaching program, organized into a 40-hour Professional Team Coach Certification and a 20-hour Advanced Team Coach Certification.
The curriculum emphasizes practical application, including team assessments, coaching agreements, managing conflict, stakeholder relationships, psychological safety, and team effectiveness.
The program integrates the team coaching framework, ICF team coaching philosophy, positive psychology, Appreciative Inquiry, observed coaching practice, feedback, and coaching supervision. Participants learn to apply these approaches to actual organizational situations.
CEC's multidisciplinary faculty includes:
This combination of advanced coaching credentials, psychological knowledge, and organizational experience is particularly valuable in preparing coaches to work with complex leadership teams.
Do I need an ICF credential before starting Team Coaching training?
No. You can begin training without an ICF credential, but you must hold an active ACC, PCC, or MCC credential to receive the ACTC.
Does completing an accredited 60-hour program automatically earn the ACTC?
No. You must also meet ICF's team coaching experience requirements and pass its Team Coaching Certification Exam.
Is Team Coaching a Good Career Opportunity for Executive Coaches?
Team coaching can be a valuable specialization, particularly for coaches who already work with organizational leaders. It allows coaches to address broader organizational challenges and develop additional services for existing and prospective clients.
Team coaching provides experienced coaches an opportunity to build on their existing skills while learning to work with the more complex dynamics of teams.
The ICF ACTC establishes a professional standard for this specialization, while accredited education programs provide the foundation for developing the necessary competencies.
If you enjoy working with leaders, understanding organizational behavior, and helping people work more effectively together, advanced team coaching may be an excellent next step in your professional development.
Learn more about the Team Coaching Certification.
Schedule a call with a Program Coordinator
Jeffrey E. Auerbach, Ph.D., MCC, NBC-HWC, is a psychologist, executive coach, author, and President and Founder of the College of Executive Coaching. He is a former Vice President of the International Coaching Federation and has been involved in professional coaching and coach education for more than three decades.




