Personal and Executive Coaching: The Complete Guide for Mental Health Professionals

Personal and Executive Coaching

The Complete Guide for Mental Health Professionals

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Personal and Executive Coaching: The Complete Guide for Mental Health Professionals

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By Jeffrey E. Auerbach, Ph.D.

"Dr. Auerbach's book provides a superbly elegant process for building on strengths."
—Donald O. Clifton, Ph.D., Past Chairman, Gallup Organization


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Dr. Jeffrey Auerbach's book, regarded as a revolutionary text, guides those with experience in mental health fields into the specialised field of personal and executive coaching. With a focus on the transition from therapy to coaching, it provides principles and techniques specific to coaching. The subjects addressed include:
  • The role of the personal and executive coach
  • How to apply skills from the mental health field to coaching
  • Coaching philosophy
  • Coaching models
  • Ethical and legal concerns
  • How to begin a coaching relationship
  • Coaching techniques
  • How to use assessments in coaching
  • How to facilitate transitions and strategies
  • Leadership
  • Emotional Intelligence
  • Personal development

Both beginning and experienced coaches can benefit from Personal and Executive Coaching's analysis of technique and application. Auerbach provides examples and detailed explanations for each concept, with training exercises based on hypothetical scenarios for central concepts such as the CAAACS model and examples of useful materials and techniques for use with clients. Special detail is given to ethical concerns, coaching models, and emotional intelligence.

About the Author

Dr. Auerbach is the founder and president of the College of Executive Coaching (CEC). Having begun coaching in 1986, he now designs and delivers executive coaching programs internationally and serves on the Global Board of Directors of the International Coach Federation. Dr. Auerbach also served as President of the Association of Coach Training Organisations and is currently on the editorial board of Coaching: International Journal of Theory, Research and Practice. He holds a Ph.D in Psychology and is a graduate of the University of California, Santa Barbra, The California Graduate Institute, and Antioch University. He holds the Master Certified Coach Credential, the highest level of credential in the coaching industry.


  • "Jeffrey Auerbach is the first to skillfully integrate the breadth of psychology's contributions into the emerging field of personal and executive coaching. This eminently practical work sparkles with new insights and ways of facilitating creativity in business and management."
    —Ernest L. Rossi, Ph.D., author of The Psychobiology of Gene Expression.

  • "If you think that coaching is the next step in your career, you must read this book. It will clarify the direction of your practice, and the examples and strategies will keep you from making painful mistakes. Jeff Auerbach has written the preeminent manual for mental health practitioners."
    —Marcia Reynolds, M.A., M.Ed., MCC, Past President of the International Coach Federation and author of How to Outsmart Your Brain.

  • "Dr. Auerbach's book is the perfect map for therapists to take the journey to become a personal and executive coach. Along the way he has left clear markings for mental health professionals to discover the paths, tools and competencies to develop a successful coaching practice."
    —Relly Nadler, Psy.D., MCC, True North Leadership

  • "As a veteran coach, a champion of best practices, and an outstanding instructor, Jeff Auerbach is highly qualified to author this important coaching manual."
    —Sandra Foster, Ph.D., PCC.

A Member of

  • ACTP: Accredited Coach Training Program
  • APA-approved sponsor
  • BCC: Board Certified Coach
  • PHR, SPHR, GPHR Approved Provider
  • IOC: Institute of Coaching